Sky and social networking?

[Keyword: journalism, online journalism, social networking]. Journalism.co.uk is reporting on plans by Sky for "a video-based social networking website with Google":

"Asked if it will have a creative or news-based focus, Mr Wright said it could be a 'combination of those things'. However, he added that the site would not follow either the MySpace or Bebo social network formulas - thus offering the possibility of something wholly unique."

But possibly more interesting is the note that "Google also agreed to provide search and targeted search advertising, email, messenger and VoIP telephony." While social networking is relatively new and difficult to get right, facilities such as these could make a difference to the user experience and, more importantly, advertisers.

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Paul Bradshaw lectures on the Journalism degree at UCE Birmingham media department. He writes a number of blogs including the Online Journalism Blog, Interactive PR and Web and New Media