Friday, January 19, 2007

Newspaper group to train its 1,500 journalists in online skills

[Keyword: , ]. As if proof were needed of the need for online journalism skills in today's jobs market, HoldTheFrontPage reports that:
"Every journalist working on a Northcliffe newspaper is to be trained to update its accompanying website, putting stories online themselves and learning how to "add value" to articles.
"The group says fully integrated multi-media newsrooms will soon be in operation across its titles, with all of its 1,500 journalists writing for both print and online."
What's particularly notable here is the fact that "Sub-editors are also able to rewrite headlines for online stories." The punny, cryptic headlines that work in print are not always suitable for search engine-optimised, scannable online consumption - but is this what they mean?


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Paul Bradshaw lectures on the Journalism degree at UCE Birmingham media department. He writes a number of blogs including the Online Journalism Blog, Interactive PR and Web and New Media

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2 Comments:

Anonymous Swarovski chick said...

Surely this is a good thing, journalist's being trained to update the content online. Its good for the readers, the paper and the journalist's concerned acquiring any new skills is helpful for future employment prospects.

June 27, 2007 8:02 am  
Anonymous carol bernice miranda said...

Good day! I am Carol Bernice Miranda, a third year Communication Arts student in Miriam College, from the Philippines. Part of my course requirements is to do a research in blog journalism. Can i interview you thourgh email to fulfill my research?i would leave my email add for your response. thank you very much![emcee.bernice@gmail.com]

September 11, 2007 5:00 am  

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