"Every journalist working on a Northcliffe newspaper is to be trained to update its accompanying website, putting stories online themselves and learning how to "add value" to articles.What's particularly notable here is the fact that "Sub-editors are also able to rewrite headlines for online stories." The punny, cryptic headlines that work in print are not always suitable for search engine-optimised, scannable online consumption - but is this what they mean?
"The group says fully integrated multi-media newsrooms will soon be in operation across its titles, with all of its 1,500 journalists writing for both print and online."
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Paul Bradshaw lectures on the Journalism degree at UCE Birmingham media department. He writes a number of blogs including the Online Journalism Blog, Interactive PR and Web and New Media