Monday, November 13, 2006

The future of newspapers

[Keyword: , , , ]. Article in the Independent, of all places (the least forward-thinking of the broadsheets) with quotes from various industry people. Most of it you've heard before - the usual waffle about 'brands' and 'more people are reading newspapers than ever before' and 'it's a two-way communication with readers', but I like Piers Morgan's to-the-point assessment: "It will be the newspapers who are the most dynamic online who win. "


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