Monday, November 06, 2006

Neil to Google: we want our cut

[Keyword: , , , ]. Andrew Neil has a strong opinion on Google's news aggregation service, as Roy Greenslade reports:
"The BBC broadcaster and chief executive of the Barclay brothers' group, Press Holdings, not only launched a by now familiar attack on Google's news aggregation service but, pertinently, castigated the media industry for not clubbing together to demand payment for content just as the music and broadcasting industry was doing to YouTube.

""We don't charge them a penny for our hard-earned journalism, the former Sunday Times editor said in the conference's opening lecture. "It's time for a conversation with Google. They can afford it.""

This is a much more refreshing approach than the Belgian newspaper which sued Google to stop it publishing its articles. 'Cutting off your nose to spite your face' sprang to mind then, but it doesn't seem unreasonable to expect Google to give a cut of advertising to content providers. Remember the time when "content was king" and wannabe 'portals' were scrambling to pay publishers for feeds that could draw users in?

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3 Comments:

Anonymous Anonymous said...

Paul, I don't understand why Google should be paying newspapers a cut of the advertising revenue they get when there isn't even advertising on Google News' pages. That makes no sense to me whatsoever. Newspapers should be trying to find ways of monetizing the readers that Google News sends them, not complaining about how they're somehow getting ripped off.

November 06, 2006 5:21 pm  
Blogger Paul Bradshaw said...

It is true that Google don't have advertising on their news pages, although the service is another way to drive users to the core search facility, and therefore advertising - but yes, I wish news execs would stop moaning about Google.

One way of monetising the readers that Google send to them, for example, is to allow Google to advertise on their news service, and take a cut. Neil is right to say news orgs should stop moaning and do something.

November 07, 2006 9:53 am  
Blogger Paul Bradshaw said...

It seems Google is already making moves to sell ads. for newspapers...

November 07, 2006 12:12 pm  

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