Wednesday, June 07, 2006

The Times joins the rush to newspaper TV

[Keyword: ]. The Press Gazette reports News International chairman Les Hinton revealing "plans for The Times to launch a broadband service called Times TV."
"Research shows a doubling of brand commitment when newspapers are added to a TV schedule. And that the brands most often recommended to a friend, or searched for online, or asked for at retailers, are those that are most heavily advertised. Anywhere."
You can also read more on the Times itself, which expands:
"The service, called Times TV, will initially consist of news clips from third-party providers, but the newspaper plans to expand the service by encouraging its readers to contribute their own material — so long as it is newsworthy."

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