Wednesday, May 31, 2006

What works in online video news?

[Keyword: ]. A question that desperately needs asking as print operations rush to produce their own online video bulletins - and answered at length at OJR. The rub is, those used to reporting stories for print may have to re-think their news priorities, as some things simply work better in pictures. Here's some quotes:
"Media executives say yes, it's true that you can, for the most part, map the popularity of online video to what's popular on broadcast television. Live and late breaking coverage, celebrities and sex, and innately visual stories work very well.

"Bart Feder, CEO of The FeedRoom, says that visual stories in particular are the ones that tend to be the most viral types of video. His company helps other companies and news organizations, including the New York Times and BusinessWeek, publish and monitor their online video.

"...evergreen content, or videos that aren't pegged to a specific news event, can continue to draw traffic well beyond its air date. Over time, the residual interest can rack up large traffic numbers.

"Broadcasters have also found success with exclusive, in-depth content. The Associated Press, which syndicates its video to about 1200 sites, says they've drawn traffic with interviews.

"Jim Kathman, product manager for the AP's online video network, said that a segment that summarizes the major news events of the day, called "One-Minute World," has started to do very well."


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