The improbable success of the elephant
Seems to me, though, the big, big story is the BBC's success at getting people to contribute high quality content online and giving people open access to its creative archive. A public service ethos being truly translated for a new medium. As wired says, "America's entertainment industry is committing slow, spectacular suicide, while one of Europe's biggest broadcasters - the BBC - is rushing headlong to the future, embracing innovation rather than fighting it."
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