Thursday, December 16, 2004

Yahoo to add video search

Looks like Yahoo is following in Google and Micrsoft's footsteps and looking to allow people to search for video clips (reported by CNET). Lengthy quote:

"For search providers, offering searchable video is an extremely attractive new market because it not only keeps them relevant to consumers hungry for multimedia, but it also helps them appeal to brand advertisers, which spend about $60 billion annually on commercials. Major TV advertisers are comfortable with the effects of commercials, and they're likely to wake up to Internet opportunities once on-demand video is ubiquitous.

"As a result, Yahoo, Google and others are already courting Hollywood to cinch relationships. Their courtship will be essential in building business models for video advertising, distribution and content sales--all hurdles to making multimedia search a success."

It looks like RSS will play a part, and one interest for bloggers is, "the system could be used to allow people to aggregate video feeds on a personalized Web page, for example."

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