More on video: it's the ads wot done it
"The plans for multi-media publishing are based on attracting multi-media advertising, the group's "new media" director Annelies van den Belt told the Association of Online Publishers conference in October.It seems that, just as the growth of online advertising was the motivation behind Rupert Murdoch's landmark speech, so it is now pushing online news towards video. What a shame.
""The consumer now has a much more multi-media approach," she said. "It's about following that consumer [with advertising] and touchpoints are becoming incredibly important. We have come up with 32 products that we can match touchpoints to during the day."
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