The Sun goes all participatory

[Keyword: online journalism]. The Media Guardian reports on plans to link The Sun website "to the recently acquired and hugely popular MySpace.com community and networking site to create a "MySun" online readers' network." This isn't a new idea - New Jersey Online did something similar in the late 90s - but it does build on a massive base of "60 million registered users in the 16- and 34-years-old category, a group highly desired by advertisers". Early days, but watch this space...

[Also covered at Journalism.co.uk]