Tuesday, December 06, 2005

Online papers should charge readers, says Sorrell

[Keyword: ]. As reported in The Guardian: "Advertising guru Sir Martin Sorrell has told newspapers to start charging more for online content to rescue falling revenues." He seems to be unaware of the fact that advertising revenue from online newspapers is one of the fastest rising sources of revenue for newspapers (and the reason Murdoch was so keen to explore that market).

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