. That's the question being posed by former Financial Times
reporter and Silicon Valley Watcher
founder Tom Foremski, who, according to Editors Weblog:
"notes that most Internet advertising is not working as well as it could be and not well enough to support online journalism that is theoretically going to replace or complement traditional journalism. So Foremski has decided to do something about it... Some of his ideas as of now include junking website banner ads and filling the empty space with lists of headlines from PR firms or advertisers. More are certain to develop with time."