Unique users to become mandatory metric for ABC

[Keyword: journalism, online journalism]. Journalism.co.uk reports that "the unique user metric will replace page impressions as the mandatory minimum metric to be certified by ABC Electronic" - the only surprising thing being that it wasn't the case before, given that with print publications ABC measures sales and not 'number of pages read'.

UPDATE: Shane Richmond goes into much more detail about the various systems of measurement, and the potential flaws in unique user measurement.


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Paul Bradshaw lectures on the Journalism degree at UCE Birmingham media department. He writes a number of blogs including the Online Journalism Blog, Interactive PR and Web and New Media