Tuesday, August 01, 2006

Moguls of New Media

[Keyword: , , ]. Here's a useful article on the Wall Street Journal if you want a summary of the "powerful players" in blogging, viral video, and new media in general. For instance:

"Christine Dolce, whose MySpace page boasts nearly one million friends -- making her arguably one of the most connected people on the Internet. A 24-year-old cosmetologist who until a few months ago worked at a makeup counter in a mall, she now has a manager and a start-up jeans company and has won promotional deals for two mainstream consumer brands.

"...A video by a 30-year-old comedian from Cleveland has now been watched by almost 30 million people, roughly the audience for an average "American Idol" episode. The most popular contributor to the photo site Flickr.com just got a contract to shoot a Toyota ad campaign.

"...Each week, about half a million people watch a two- or three-minute video starring a man in a ninja costume that includes a Lycra ski mask bought
for $6. He typically delivers a sarcastic comic monologue in response to a ninja-themed question a viewer has emailed in. ("Do ninjas catch colds?" was a recent topic.) In May, "Ask a Ninja" launched an online store and now sells about 150 T-shirts a week, Mr. Nichols says. They'll soon begin selling premium subscriptions at $1.50 a month to fans who want early access to new episodes. This month, they added their first advertisement to the series, a mention of the Sony movie "Little Man" at the end of an episode.

"...The flagship crossover star in digital entertainment is known by one name: Brookers. ...20-year-old Brooke Brodack of Holden, Mass., has posted a
range of videos starring herself ... Though Ms. Brodack's videos have a distinctly amateur feel -- they feature her lip-synching songs, dancing goofily around her bedroom and occasionally adopting silly character voices -- they inspire a passionate following ... Last month, Ms. Brodack, who works as a receptionist, got an email from an executive at the development company of former MTV star Carson Daly. Mr [signing] her to a deal to develop entertainment ideas with his production company for TV and the Web."


There's a great sidebar on 'What to Watch' on YouTube as well...

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