Shortage of skilled staff in online publishing

[Keyword: onlinejournalism]. Another industry voice is talking about "unprecedented growth" in online journalism, as reported in Journalism.co.uk. To quote at length:

"Publishers must encourage journalists to make the leap to online as the industry braces itself for unprecedented growth, according to Bill Murray, managing director for information strategy at Haymarket.

"Speaking to dotJournalism about the shortage of skilled staff in online publishing, Mr Murray said journalists have been discouraged from making the transition because it has been seen as a risk, lacking the commercial support and investment of traditional media.

""Most companies have been relatively conservative about their online activities. It's no surprise that journalists have said 'if my employer is not serious about online, that's not where I want to put myself'," said Mr Murray.

""There is a big opportunity for journalists to further their careers in a way that was not possible even a year ago. Much more money has been invested into developing online presence.""