Thursday, May 12, 2005

Stats: readership of online newspapers in the UK

[Keyword: ]. New Media Age's 'Analyst Speak' column by Paul Milsom of BMRB has a number of useful figures around readership of online newspapers in the UK. Here's some snippets:
  • A fifth of web users visit the online version of a national daily newspaperat least once a week - roughly 6m people per week.
  • The largest audiences are for the 'quality' titles: the Telegrap, Guardian and Times all attract over 1.5m visitors per week
  • Male majority among all audiences
There's also some information about buying and lifestyle habits.

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