What makes a good blog posting?
I've been mulling this one over in my head: what makes a good blog posting? Here's my bullet point list, based on a mix of reading and browsing:
- Firstly, it should have a clear headline. None of this cryptic, punny rubbish - tell me what it's about. Now. Chances are I'm reading this in a list of headlines and I need to know if it's relevant.
- Secondly - and this is not a blanket rule - but it shouldn't be overlong. Note I don't say "short" - what I mean is it can go on for a while if it's a worthy analysis, but otherwise, don't keep us waiting with fluff.
- Thirdly: focus and relevance. Pick your subject and stick to it.
- Clarity.
- Transparency – link to everything you mention. And deep-link: that is, don't link to the homepage, link to the specific page that concerns what you're talking about.
- Knowledge - why would we read what you write, if you cant back it up?
- Finally, the best blog postings have personality – a passion about the subject and, if appropriate, a wit in talking about it.
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