A magazine about blogging?

Keyword: magazines, publishing. Particularly humourous posting regarding a magazine about blogging. This must be one of the most stupid ideas I've heard in a while. The mag is web-based rather than print-based, and you'd think any publication about blogging would be thinking of taking full advantage of the medium. Instead they publish in PDF format. And, as Rex says, "a magazine about blogging is about as appealing as a magazine about talking on the telephone. Or a magazine about using a fax machine." Now there's an idea...