Print journos want to be TV stars

[Keyword: onlinejournalism]. That's what I really think the motivation is behind the increasing move in regional news towards web broadcasting - as reported recently on Journalism.co.uk:

"Regional newspaper publisher Archant is the latest organisation to trial video bulletins, adding four-minute news reports to its Eastern Daily Press (EDP)
website.
"...People expect more and more from information websites and want deeper,
richer media - video and audio content," he told journalism.co.uk."We think that
short-form bulletins of four or five minutes will appeal to a number of people
who look at the site every day."
"Video bulletins have been running internally for three weeks and were
introduced to the EDP site last week. They have been cheap and simple to do,
said Mr Davies, produced by existing staff with broadcast skills and using the
£300 desktop editing programme Visual
Communicator.
"The current bulletins are studio-based reports but footage could be
gathered by Archant's local news reporters in the field. Mr Davies said it is
too early to predict how video content or advertising might be developed
throughout the network but response to the four-month trial will be monitored.
"Archant will also be watching the outcome of the ITV Local pilot, which provides
local video news reports, video classifieds and users' footage for Brighton and
Hastings, and the BBC
Local TV project. The BBC's project is based in six regions in the West
Midlands.
"...Felixstowe
TV covers part of an area in Suffolk served by two Archant titles; the Eastern Daily Press and tabloid Evening Star.In a
population of 25,000, Felixstowe TV claims to have built an impressive audience
of around 32,000 unique users each month. As much as 15 per cent of traffic is
generated by ex-pats and visitors spend as much as two hours on the site."