Friday, March 18, 2005

Interview with Peter Bale, online editorial director of Times Online

Keyword: . continues its excellent series of interviews with top figures in British online journalism, and this one is better than most. Bale has some interesting thoughts on the place of blogs within traditional journalism brands - key quote:
"We have to embrace blogging methods but they must always be done to the same standards as anything else under our brands. I am not sure that surrendering the brand values to become an online Hyde Park Corner is the way to go."
- and also brings my attention to one news site I'd never seen, the visually stunning Flash-based Marumushi Newsmap.


Post a Comment

Links to this post:

Create a Link

<< Home