Tuesday, November 16, 2004

Online advertising standardised globally

As the internet advertising industry continues to grow, a set of standards have been agreed "globally" (that's Europe, US and Asia apparently, in a typically Western piece of geography). This includes simplifying the buying and selling process, a definition for counting an ad impression, and a recommendation that server technology is audited.

Expect this post to be updated as I add more stuff about online advertising.


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